I am the CEO and founder of Ecwid. It's the easiest way to add an online store to existing web site. Over 700,000 merchants signed up for Ecwid as of 2015.
X-Cart, the company that I founded earlier is the world's first commercial PHP eCommerce platform, powering billions in GMV.
Speaker/panelist of TechCrunch (Moscow), Parallels Summit (Singapore), 404fest (Samara), Creative Hotspots (Tallinn), Retail in Russia (Moscow).